In this episode of Talk Auto, Holly and Ben are joined by Philip Nothard, Insight Director at Cox Automotive Europe and Paul Hilton, Head of Retail at JATO Dynamics to explore the rise of new car brands in Europe and what it means for the future of the automotive industry. With more automotive new market entrants arriving in the region, the discussion looks at how increased competition is shaping strategies. From shifting buying trends to the evolving role of automotive brand loyalty, this episode covers how consumers and retailers are responding to a rapidly changing landscape.
This episode covers the growing impact of new car brands in Europe and what their arrival means for the wider automotive industry.
As more automotive new market entrants such as Chinese EV manufacturers expand into Europe, competition across the market is intensifying. The episode explores why these brands are choosing the region, how they're positioning themselves against established OEMs and what their arrival means for retailers and consumers.
The conversation also looks at how automotive buying trends are evolving as drivers consider new brands and technologies, and if traditional brand loyalty still plays the same role in purchasing decisions.